#58 - Gloom And Bloom: Saving Water Via Emotional Engagement

Head of Behavioural Science at Ipsos, Colin Strong, joins Mike, Karen & Ana to discuss CCW's fascinating 'Gloom and Bloom' research which explored how individuals respond to various emotional triggers in the context of water conservation.

 

Get in touch with the show with any of your questions or comments: podcast@ccwater.org.uk

Follow us on Instagram: https://www.instagram.com/waterfall_podcast/

Follow us on Twitter: https://twitter.com/Waterfall_Pod

 

Timestamps

 

0:00 - Introduction and hellos 

3:40 - Colin joins the show

5:00 - The importance of behaviour change

8:31 - What was the brief behind the research? 

11:20 - What material were participants shown? 

13:47 - Is there a clear winner in terms of approaches that work best?

17:11 - The strength of community messaging 

22:00 - Virality in messaging 

24:22 - Finding ways to present effectively to the public 

28:50 - Timing and the psychology of social activism 

32:15 - Colin’s personal water use 

37:03 - Final thoughts and farewell 

 

Show notes

 

Gloom and Bloom - CCW